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Corporate social responsibility (CSR): what’s in a name? The concept has acquired many connotations over the years. Mobile School and Streetwize call it ‘360° impact entrepreneurship’. What's important, however, is not what you call it, but what you do with it.
For society to make the shift to a model with a sustainable, positive future, our companies, institutes and organisations need authentic leaders. Leaders who see this system shift coming, and who resolutely choose not to fight it but rather to give it form. They understand that Corporate Social Responsibility is not a marketing story or a department far removed from the company's basic activity.
These entrepreneurs spot the opportunity and graft it onto their organisation's DNA. Because it is precisely this organisation-wide commitment that brings about an optimum win-win situation: for the company and for society. One of the most important insights of the sustainable entrepreneur is the long-term perspective. Those seeking instant, short-term results will quickly lose authenticity. But for those who dare to fully commit to the long-term, there are opportunities in abundance.
With the right approach and execution, ‘360° impact’ becomes a driver for innovation in the company. For Human Resources Management, this can function as motivating factor, inspiration and as driver for developing competences and talent. It helps you attract, develop and retain talent. To prepare your organisation to successfully grow in the approaching system shift.
Facts & figures
- 83% of employees in G7 countries say a company’s positive corporate social responsibility (CSR) reputation increases their motivation and their loyalty
- 40% of MBA grads rated CSR as a an “extremely” or “very” important company reputation measure when job hunting